Instagram Strategies for Hotels: Captivating Your Audience into 2024

Written by Nooah Riiärvi,
CEO and Founder of,

16 November 2023

Introduction: Embracing Instagram's Dynamic Landscape

As we approach 2024, Instagram continues to be an indispensable tool for hotels looking to captivate a digital-savvy audience. With its visually rich platform, Instagram offers unique opportunities for hotels to showcase their properties, connect with potential guests, and drive direct bookings. It’s not just about posting pictures; it’s about crafting a narrative that resonates with your audience and amplifies your brand’s voice.

Strategies for Maximizing Instagram's Potential

  1. Optimizing Your Instagram Feed: Your feed is the heart of your Instagram presence. It should reflect the best of what your hotel offers. Use a mix of high-quality images, engaging videos, and Instagram Reels to showcase your property. Carousel posts allow you to tell a more comprehensive story, perhaps highlighting different aspects of the guest experience. Consistency in theme and tone is key. Align your Instagram content with your website’s tone – whether it’s informative, whimsical, or luxurious. Remember, effective use of hashtags can significantly increase your visibility to the right audience.
  2. Leveraging Instagram Stories and Highlights: Stories offer a more immediate, casual way to engage with your audience. Use them to share daily happenings, behind-the-scenes glimpses, or timely promotions. They’re also perfect for reposting content from guests, showing off their experiences at your hotel. Transform these ephemeral stories into lasting impressions by saving them as Highlights on your profile. These can be organized into themed categories like guest experiences, amenities, or special events, providing an easily accessible snapshot of what guests can expect.
  3. Incorporating Influencer Collaborations: Influencers can be powerful allies in amplifying your hotel’s reach. Collaborate with influencers whose followers align with your target audience. These partnerships can be more than just one-off posts; consider account takeovers or behind-the-scenes tours led by influencers. This approach not only expands your reach but also adds a layer of credibility and trust to your brand.
  4. Turning Instagram into a Direct Booking Channel: Instagram is more than just a showcase; it’s a direct line to potential bookings. Ensure your bio includes a link to your booking engine. Use Instagram’s shopping features to link offers directly in your posts. This seamless integration from inspiration to booking can significantly boost your direct booking numbers.

Conclusion: Crafting a Visual Symphony

As we move into 2024, Instagram remains a vital arena for hotels to not only showcase their offerings but to tell their stories. It’s about creating a visual symphony that entices, engages, and converts followers into guests. By optimizing your feed, utilizing stories and highlights creatively, engaging in meaningful influencer collaborations, and turning your Instagram profile into a direct booking tool, you can elevate your hotel’s Instagram strategy to new heights.

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